I had the pleasure of working on a branding project for a cooperative called Timicha, where I was responsible for creating the logo and the product label and all marketing materials . From the outset, my goal was to design a visual identity that reflected the cooperative’s values and the essence of their work. The logo was crafted to symbolize their commitment to tradition and sustainability, while still having a modern appeal. For the label, I focused on making it clean and impactful, ensuring it stood out while communicating the cooperative’s story and the quality of their products. The result was a cohesive brand identity that truly represented Timicha.
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It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives. Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.
Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.