I had the opportunity to handle the complete branding for Alfarabi Clinic, where I was responsible for designing everything from the logo and label to all the marketing materials. My aim was to create a brand identity that embodied professionalism, trust, and care—values central to the clinic’s mission. The logo was designed to evoke a sense of wellness and expertise, while the label maintained clarity and precision to reflect the clinic's high standards. For the marketing materials, I ensured a cohesive and visually appealing design that would resonate with patients and build a strong, recognizable presence for Alfarabi in the healthcare sector.
It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives. Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.
Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.